How the brands winning right now actually market
We pulled apart the paid ads and real emails of the most viral consumer brands and wrote up what is working. Browse any of it free, then recreate it for your own brand in seconds.
Liquid Death
Canned water and tea that sells like a heavy-metal brand, all attitude and merch.
Read the teardownGrüns
Daily greens packed into a gummy, sold founder-led with heavy UGC and a convenience angle.
Read the teardownTransparent Labs
Protein and pre-workout sold on fully open labels, clinical doses, and zero proprietary blends.
Read the teardownHims
Men's health and telehealth made calm and normal, with a clean clinical look and direct hooks.
Read the teardownThrive Causemetics
Premium beauty with a give-back mission, heavy on demos, reviews, and before-and-afters.
Read the teardownProse
Personalised haircare built from a quiz, sold on "made for your exact hair".
Read the teardownMAËLYS Cosmetics
Body-firming and skin creams sold on dramatic before-and-after UGC and bold claims.
Read the teardownWarby Parker
Designer eyewear made affordable, sold on the try-on-at-home idea and clean brand design.
Read the teardownMade In Cookware
Pro-grade cookware sold on the chefs and restaurants that actually use it.
Read the teardownVuori
Performance apparel that doubles as everyday wear, sold on comfort and a calm coastal vibe.
Read the teardownOura
A health-tracking smart ring sold on sleep, recovery, and discreet design.
Read the teardownOLIPOP
A "healthy soda" with gut-health benefits, sold on nostalgia plus function.
Read the teardownPoppi
A prebiotic soda sold like a fashion brand: bold colour, creators, and viral moments.
Read the teardownGymshark
Fitness apparel built on athlete and influencer communities and a strong identity.
Read the teardownCaraway
Non-toxic, beautifully designed cookware sold on health plus aesthetics.
Read the teardownDr. Squatch
Natural men's soap sold with loud, funny, character-driven video ads.
Read the teardownGood American
Celebrity-founded denim and apparel built on inclusive sizing and a body-confidence message.
Read the teardownBombas
Premium everyday socks and basics built on a one-purchased-one-donated mission.
Read the teardownLiquid I.V.
Hydration multiplier powder sold on fast, science-backed everyday hydration.
Read the teardownAllbirds
Sustainable wool and natural-material footwear sold on comfort and a low carbon footprint.
Read the teardownBrooklinen
Direct-to-consumer luxury bedding sold on hotel-quality comfort at a fair price.
Read the teardownStanley
Century-old drinkware reborn as a fashion accessory through colour drops, scarcity and creator-driven virality.
Read the teardownThe Farmer's Dog
Fresh, human-grade dog food sold through emotional storytelling and a strong first-box offer.
Read the teardownrhode
Founder-led skincare that turns a celebrity's aesthetic and organic content into demand with minimal paid spend.
Read the teardownLume
Whole-body deodorant sold with blunt, problem-first direct-response video and aggressive starter offers.
Read the teardownMagic Spoon
High-protein, low-sugar cereal sold on childhood nostalgia reframed as a guilt-free adult upgrade.
Read the teardownSteal from the best, build your own
Every ad and email in these teardowns is saved in our database. Find what works, click it, and we recreate it for your brand.