How MAËLYS Cosmetics markets, broken down
MAËLYS built a body-care machine on the most persuasive creative in beauty: real before-and-afters and creator UGC, run at scale, with offers that make trying it easy.
Free to browse · You only pay when you recreate something · Updated June 2026
What makes MAËLYS Cosmetics work
The product targets specific, visible concerns, and the marketing leans entirely on showing change. Before-and-after is the most convincing thing you can put in a beauty ad, and MAËLYS treats it as the core asset, not a bonus.
Pair that with strong intro offers and you get a low-friction first purchase that the email list then turns into repeat revenue.
Their paid ad playbook
The ads below are a masterclass in UGC volume: creators, real results, and direct claims, with offers and bundles to lower the risk of trying. Note how the transformation is shown fast and the offer closes hard.
- Before-and-after and real-result UGC as the hero asset.
- High creative volume, many creators, many angles.
- Strong intro offers to de-risk the first purchase.
Live ads from the Meta Ad Library
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Shop nowTheir most-viral organic posts
The perfect reason to treat yourself = the @ultabeauty Love Your Skin Event🧡 Shop our go-to bedtime body care with MAJOR savings! Right now, you can grab GET-DREAMY Overnight Toning Body Whip for 50% OFF in-store and online at Ulta Beauty 🛍️ Trust us…Your skin will thank you. #ultabeauty #onlyatulta
NOW CLOSED ⭐️ New Year, New Glam 🪩 GIVEAWAY We’re teaming up to help you level up this year! One winner will receive a glam bundle valued at $1,500 🤍 $500 in @insertnamehere 🤍 $500 in @maelys_cosmetics 🤍 $500 in @glamnetic How to enter: 🔗 Use the special link in our bio and enter your email 💌 Follow @insertnamehere , @maelys_cosmetics , and @glamnetic for an extra entry 💫 Repost this giveaway for an extra entry T&C’s: No purchase necessary. Giveaway ends January 21st. Winner will be notified by email from INH Hair’s official account within approximately 5 days of the giveaway closing. Good luck 🌟
Start your day with CONFIDENCE 🌟 @cmpmelody applies B-FLAT Belly Firming Cream as her final touch before heading out to look and feel her absolute best! Remember, consistency is key, so make sure to apply B-FLAT twice daily for best results! Grab yours at @ultabeauty 🧡
We love how @kellyrosesarno uses our Liquid Collagen + Biotin in her beauty routine! ✨ Our clinically proven Collagen Peptides helps to reduce the look of fine lines and wrinkles while supporting healthy hair, skin, and nails!* Like Kelly mentions, consistency is KEY! We make it easy to be consistent because all you have to do is drink 1-2 tablespoons daily! It’s sugar-free and has only 21 calories per serving!ꜛ Who’s heading to @ultabeauty or ULTA Beauty at @target to secure their drinkable beauty? 🙋♀️ *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. ꜛNot a low-calorie food.
These powerhouse ingredients in B-TIGHT will help to visibly smooth, moisturize, and energize your skin around the booty and thighs! ✨ Drop a ⭐down below if you’re adding B-TIGHT into your body care routine!
We’re still in awe of @melissaaltcakes and her amazing talent! Check out this BTS look at how she created a delicious version of our deluxe sample of GET-DREAMY Overnight Toning Whip! Grab the real version for FREE from @ultabeauty if your birthday falls during January-March! It’s the perfect way to try out the best-seller or bring your routine on the go.
☀️ Summer Skin & Hair Giveaway ☀️ Our exclusive influencer mailer is landing on your doorstep next. 👀💌 We partnered with @maelys_cosmetics to gift 2 winners the full bundle of summer hair + skin favorites. What you’ll win: • Divi Whipped Repair Treatment Mask • Divi 30mL Scalp Serum • MAËLYS RE-PAIR Anti-Aging Body Serum • MAËLYS RE-LURE Tight & Tone Body Serum How to enter: Like this post Follow @diviofficial + @maelys_cosmetics 💗💚 Tag your go-to summer sidekick in the comments (each tag = 1 entry) *Open to US residents only. Must have a public account and be 18+ to enter. The contest is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway ends 05/20/25. We will contact the winners directly through the main, verified account @maelys_cosmetics
We are OBSESSED with the results that @barbellsbook is seeing after using GET-DREAMY Overnight Toning Whip! While many of our products are recommended to be applied twice a day, GET-DREAMY only needs to be applied ONCE a day before bed! We love to see that it has become the go-to for moms after having their kids. Have you tried GET-DREAMY? Let us know in the comments! ☁️✨
Get UN-ready with @devwindsor using the newest addition to her body care routine, B-GLOSSY 🫧🩷 Our best selling Smoothing Body Serum is a go-to for reducing the look of fine lines and decreasing the appearance of crepey skin. It’s also the perfect base layer to prep your skin for your other body care products! Do you include a body serum in your routine? 👀
Their email game
Email turns a first-time offer buyer into a repeat customer. Browse the real emails below to see how they upsell, bundle, and bring people back after the intro offer.
Your face routine deserves MAËLYS, too
MAЁLYS
Meet the new era of MAËLYS
MAЁLYS
MAËLYS X Ulta Beauty
MAЁLYS
Our Memorial Day sale ENDS TONIGHT
MAЁLYS
Your concerns, our curated picks
MAЁLYS
Welcome to My MAËLYS Rewards
MAЁLYS
Your 10% savings await!
MAЁLYS
Get 10% off your first purchase
MAЁLYS
Welcome to MAЁLYS
MAЁLYS
What you can steal from MAËLYS Cosmetics
- If your product creates visible change, the before-and-after is your best ad. Lead with it.
- UGC volume beats one polished spot for body and beauty.
- A strong intro offer de-risks the first buy. Make repeat revenue on email.
- Show the transformation fast, then close on the offer.
Frequently asked questions
What makes MAËLYS ads convert?
Before-and-after and creator UGC shown at scale, plus offers that lower the risk of a first purchase. The result on camera does the selling.
Every ad and email here is in our database
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