Marketing teardown · beverages
How OLIPOP markets, broken down
OLIPOP sells permission to drink soda again: classic flavours you miss, reframed as good for your gut, with bright nostalgic design that pops in the feed.
One image, one video, one email, pulled apart. Updated June 2026.
ImageTheir longest-running image ad: 60 days live
A retail launch staged as a phone alert
OLIPOP turns a distribution win into news. Three to steal:
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drinkolipop
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drinkolipop costco.com
- 1'Now at Costco' framed as the headline — turn a retail or distribution milestone into proof of demand and legitimacy
- 2Variety pack delivered as an AirDropped file — wrap the offer in a familiar phone interface so it stops the scroll
- 3Both buttons say 'Stock Up / Drink Up' — phrase CTAs to presuppose the purchase, nudging how-much over whether
VideoTheir longest-running video ad: 33 days live
One claim made playful and visual
OLIPOP dramatises a single stat instead of stating it. Copy these:
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drinkolipop
Sponsored
drinkolipop drinkolipop.com
- 1'More fiber than a cup of peas' shown with real peas — turn an abstract number into a tangible visual comparison
- 2One benefit held front and centre — stay single-minded on a single claim instead of listing every feature
- 3Bright, quirky art direction — give a functional product playful styling so the creative earns the scroll-stop
Email
Welcome email that greets, not sells
OLIPOP uses the first send to set tone, not discount. What to copy:
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Welcome to OLIPOP! 💚✨
OLIPOP <news@drinkolipop.com>
to me
ReplyForward
- 1Brand name and warm emoji in the subject — make your first email read as a greeting to win the high-intent open
- 2Body frames what the brand stands for — set your voice and expectations early, since later sends borrow that credibility
What you can steal from OLIPOP
- Reframe a guilty purchase as a smart one and you unlock a much bigger market.
- Nostalgia is a fast hook. Familiar beats novel for trial.
- Bold, recognisable design earns free shares.
- Anchor against the thing you replace to land the benefit fast.
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