How Prose markets, broken down
Prose sells the opposite of one-size-fits-all: a quiz builds a formula for your exact hair, so the marketing is really about you, which makes generic competitors feel lazy.
Free to browse · You only pay when you recreate something · Updated June 2026
What makes Prose work
Personalisation is the product and the pitch. The quiz is the front door, and it does double duty: it qualifies the buyer and it sells the idea that off-the-shelf haircare was never made for them.
That reframes every mass-market rival as a compromise, which is a powerful place to advertise from.
Their paid ad playbook
The ads below push the quiz and the "made for you" idea: ingredient personalisation, results, and the contrast with generic products. The call to action is usually take the quiz, not buy now, because the quiz converts. Watch how they sell the diagnosis before the product.
- Quiz as the primary call to action, not a hard sell.
- "Made for your exact hair" reframes rivals as generic.
- Results and ingredient stories carry the proof.
Live ads from the Meta Ad Library
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Shop nowTheir most-viral organic posts
Happy National Wear Your Pajamas to Work Day to all who celebrate!! 😅 #ProseCustomBeauty #PajamaDay #OfficePrank #OfficeLife
The perfect wedding guest hairstyle! I am using all of my custom @prose products- Leave-in Conditioner, Styling Gel, and Hair Oil… I am obsessed with how it turned out ✨LOVE these products #prosepartner #hairtransformation #hairideas #hairstyles #hairtutorial #hairinspiration #hairstyle #hairlook #hairtutorials #hair #hairupdo #redhead #redhair
🗽WIN A TRIP TO NYC!!🗽In honor of reaching 400K followers on Instagram, we're gifting one lucky winner a $2k AMEX gift card to cover travel and lodging to our hometown - New York City! 🚕 To enter: -Like & save this post & tag 2 friends in the comments -Follow @prose -Like our two most recent posts for extra entries! *No purchase necessary. Must be 18+ and located in the US to enter. The giveaway ends April 20th at 11:59 pm EST and the winner will be notified via DMs by only the official @prose account. By entering this giveaway, you acknowledge that this is not sponsored, endorsed, administered, or associated with Instagram. Full Terms and Conditions at the link in bio.* #ProseCustomBeauty #NYCLife #StatueofLiberty #NewYorkorNowhere
Classic vintage curls for any holiday soirée on your calendar this season. 🎄 Top off with your Prose Custom Hair Oil for the ultimate shine. Head to the link in bio to get yours. ✨
Such a special day with @prose in NY ✨ So excited for you all to see the holiday videos ❤️ #prosepartner #hairtransformation #hairideas #hairstyles #hairtutorial #hairinspiration #hairstyle #hairlook #hairtutorials #hair #hairstyleinspiration #redhead #redhair
Watch for some zesty ASMR from @miamifruit 🍋👂 Say hello to caviar lime — the tiny but mighty ingredient we add to select custom formulas for extra shine and scalp love. Natural AHAs gently exfoliate, so your hair and skin feel fresh, smooth, and ready to glow. 🌿💛 #ProseIngredients #CustomCare #CaviarLime #ASMRBeauty
Dirty hair? Not a problem here—the perfect excuse for a slick back bun with your custom Prose products. 🫧
two super simple, easy hair styles ft. my go-to @prose products 💛✨ I love these styles because they leave my waves looking great even *after* taking them back out. #prosepartner #easyhairstyles #wavyhairstyle #2ahair #2bhair #wavyhairroutine
Only manifesting happy, healthy curls 🙏forever #ProseCustomBeauty #CurlyGirl #CurlyHairRoutine #CurlyHairHacks
Their email game
Quiz takers who do not buy are the gold, and email closes them. Browse the real emails below to see how they nurture from quiz to first order and keep the personalisation promise alive.
Made for the humid air in your city
Prose
Tips to rebalance summer skin
Prose Skincare
60% off your summer routine ☀️
Prose Haircare
Your routine, packed and ready ✈️
Prose Haircare
Open for summer skincare, on us 💛
Prose Skincare
Summertime Sale is here — 60% off ☀️
Prose Haircare
Is your skin ready for wedding season, beautiful?
Prose Skincare
Ready for summer in your city?
Prose Haircare
Take 60% your summer routine,
Prose Haircare
Skincare that listens and learns 👂
Prose Skincare
The dress code? Your best hair
Prose Haircare
Complimentary skincare?
Prose Skincare
What you can steal from Prose
- A quiz qualifies buyers and sells personalisation at the same time. Make it the front door.
- Reframe mass-market rivals as a compromise by making the buyer the subject.
- Soft call to action ("take the quiz") can beat "buy now" for considered buys.
- Email the quiz takers who did not buy. That is where the revenue hides.
Frequently asked questions
Why does Prose lead with a quiz instead of a product?
The quiz qualifies the buyer and sells the core idea of personalisation in one step, and quiz takers convert far better than cold product traffic.
Every ad and email here is in our database
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