How Dr. Squatch markets, broken down
Dr. Squatch made men’s soap exciting with loud, funny, character-led video ads, proving that comedy and a strong persona can sell the most ordinary product.
Free to browse · You only pay when you recreate something · Updated June 2026
What makes Dr. Squatch work
Like Liquid Death, Dr. Squatch took a boring product and gave it a big personality. A confident, comedic spokesman and a clear "natural vs the chemical stuff you use now" contrast make a bar of soap entertaining.
The humour earns the watch time, and the contrast lands the reason to switch.
Their paid ad playbook
The ads below are scripted, funny, and tightly produced video, with a recurring character and a clear villain (mass-market soap). Watch how the joke carries the watch time and the natural-vs-chemical contrast carries the pitch.
- Scripted comedy video with a consistent character.
- A clear "us vs the old way" contrast as the reason to switch.
- Tight, high-retention scripting built for paid video.
Live ads from the Meta Ad Library
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Shop nowTheir most-viral organic posts
let’s have some fun ♥️ @drsquatch #drsquatchpartner
📚 Classes are officially in session at The F.O.X. If you’re tired of having a stick that doesn’t work, I’m here to help. Say goodbye to stinky pits and hello to natural Odor Excellence🌲 @drsquatch Deodorant. Let Your Stick Do The Talking. #drsquatchpartner
In Manlandia, shirts are optional. Amazing scents? Mandatory. Ladies, treat yourself by giving your man what he deserves. Dr. Squatch. @drsquatch @alanritchson #MANLANDIA #DrSquatchPartner
How To: Be MANLY ft. Alan Ritchson 💪 @alanritchson @drsquatch #MANLANDIA #DrSquatchPartner
My favourite Halloween tradition🧊⛓️💥 Thank you @Dr. Squatch for the Halloween soaps🎃
Welcome to The F.O.X. 🏫 Head professor: Megan Fox. Get your sticks ready. Early enrollment is now open! If you didn’t catch my number, head to the link in bio. #MeganFox @drsquatch
In my professional opinion...🧼🫧🫧🧼🫧🧼🫧🧼
W use of free will?
Only real men understand 😎
What you can steal from Dr. Squatch
- Comedy and a strong character can sell the most ordinary product.
- Give buyers a villain (the old way) to switch away from.
- Script for retention. The first seconds and the pacing decide paid video.
- A consistent character makes your ads recognisable.
Frequently asked questions
How does Dr. Squatch sell soap?
With loud, funny, character-driven video ads that earn attention through comedy and land the sell with a natural-vs-chemical contrast.
Every ad and email here is in our database
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