How Hims markets, broken down
Hims made awkward men’s health topics feel normal and easy: a calm, clinical-but-friendly look, plain talk about real problems, and a frictionless path to treatment.
Free to browse · You only pay when you recreate something · Updated June 2026
What makes Hims work
The brand removes shame and friction. Hair loss, ED, skin, mental health, all framed as normal and solvable, with design that feels modern and medical without being cold.
The marketing job is permission and ease. Say the quiet thing plainly, then make the next step obvious.
Their paid ad playbook
The ads below are direct about the problem and reassuring about the fix. Clean typography, calm tone, clear offer. Watch how they name the exact concern in the hook and lead with the ease of starting.
- Name the real problem in plain words in the hook.
- Calm, clinical design that signals trust.
- Lead with ease of starting and the offer, not heavy claims.
Their most-viral organic posts
#himspartner With Labs, you’ll learn not only the status of your health, but why each biomarker matters and what to do about it next. @hims #himshers #himsherslabs #healthknowledge
The ultimate flex @hims #himspartner Not all products or services are available in all 50 states. Rx required. See website for full details, restrictions, and important safety information.
#HimsPartner Un-getting ready for bed with Breezy F. Baby... and the F stands for taking care of your health FIRST! Guys are notorious for putting themselves last once they become dads. But actually taking control of your health is the ultimate dad flex. @hims makes it ridiculously convenient to stop ignoring the issue, giving you access to licensed medical providers entirely online, if prescribed. Hit the link in my bio to learn more and start taking control today! Not all products or services are available in all 50 states. Prescription required. See website for full details, restrictions, and important safety information.
Do GLP1s destroy muscle and metabolism? @hims #Ad Not a provider on the Hims & Hers platform. The information provided here is NOT MEDICAL ADVICE and is for informational purposes only. Please contact your provider if you have any further questions regarding your condition or treatment.
Don’t be fooled, married couples are still getting busy! Check out @hims & @hers to learn more. #herspartner #himspartner
Worried that you’re coming too quickly? (𝙒𝙚’𝙫𝙚 𝙖𝙡𝙡 𝙗𝙚𝙚𝙣 𝙩𝙝𝙚𝙧𝙚.) Stop scrolling for a brief breakdown on how long it takes the average man to orgasm. 👀🍆💦 If you’re aiming to last longer during sex, there are several things you can do — from making changes to your habits and lifestyle to using medication. Head to the link in our bio for a deep dive on 𝟭𝟳 𝘄𝗮𝘆 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝘅𝘂𝗮𝗹 𝘀𝘁𝗮𝗺𝗶𝗻𝗮.
Introducing Labs by Hims & Hers. A new experience that gives you a more proactive role in maintaining your health. From testing to treatment to feeling great, Labs is accessible, actionable, and custom-built around you. A Base plan and Advanced plan offer two options for over 120 biomarker tests across 10 key categories with a personal Action Plan. CEO, Andrew Dudum is joined by Chief Product Officer, Dheerja Kaur and Chief Medical Officer, Dr. Patrick Carroll to show how Hims & Hers is leading a new era of personal, proactive healthcare. Learn more at the link in bio. 𝘕𝘰𝘵 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯 𝘢𝘭𝘭 50 𝘴𝘵𝘢𝘵𝘦𝘴. 𝘌𝘭𝘪𝘨𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘰𝘳𝘥𝘦𝘳 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥. 𝘓𝘢𝘣 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘭𝘰𝘯𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘰 𝘥𝘪𝘢𝘨𝘯𝘰𝘴𝘦, 𝘵𝘳𝘦𝘢𝘵, 𝘰𝘳 𝘤𝘶𝘳𝘦 𝘢𝘯𝘺 𝘤𝘰𝘯𝘥𝘪𝘵𝘪𝘰𝘯. 𝘈 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘸𝘪𝘭𝘭 𝘳𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘢𝘣𝘰𝘶𝘵 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘯𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 24/7 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨.
𝗚𝗼𝗼𝗱 𝘀𝗲𝘅 𝗿𝗲𝗹𝗶𝗲𝘀 𝗼𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁𝘀. Instead of focusing on length/girth, here are a few things you can work on that can boost your sex life. 👇 🍆 Your confidence in bed 🍆 Hygiene 🍆 Erectile function 🍆 Stamina If you’re aiming to increase your sexual stamina and last longer during sex, there are several things you can do — from making changes to your habits and lifestyle to using medication. We get into everything you need to know at the link in bio.
If you’re finishing faster than you’d like to, this sexual technique could help. 💯 𝗙𝗮𝗻𝘀 𝗼𝗳 𝗲𝗱𝗴𝗶𝗻𝗴 𝗰𝗹𝗮𝗶𝗺 𝗶𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻 𝗺𝗼𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝘀𝗲𝘅 𝗼𝗿 𝗺𝗮𝘀𝘁𝘂𝗿𝗯𝗮𝘁𝗶𝗼𝗻 𝗯𝘆 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗲𝘃𝗲𝗻𝘁𝘂𝗮𝗹 𝗼𝗿𝗴𝗮𝘀𝗺 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘀𝗲 𝗮𝗻𝗱 𝗽𝗹𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲. Want to learn more about the benefits of edging, as well as how to do it correctly? Tap the link in our bio.
Their email game
Email guides a sensitive buyer from interest to treatment and keeps them on plan. Browse the real emails below to see the reassuring tone and the nudges that drive the first order and the refill.
Support you can count on
Hims
The Wegovy® Pill is FDA approved
Hims
Now weight loss comes in a pill
Hims
Announcing Zepbound®, now available through Hims
Hims
Now available: Zepbound® on Hims
Hims
There’s a new breakthrough for weight loss
Hims
What you can steal from Hims
- If your product touches an awkward problem, lead by normalising it.
- Design signals trust. For health and considered buys, calm beats loud.
- Reduce the steps to start. Ease is the offer.
- Use email to hold a nervous buyer through the first purchase.
Frequently asked questions
Why is Hims marketing effective?
It removes shame and friction from sensitive health topics with plain language and a calm, trustworthy design, then makes starting treatment effortless.
Every ad and email here is in our database
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