Video Templates
Templates are the fastest path to a finished video ad. AIMS pre-builds the structure, motion, and pacing — you swap in your product, brand colours, and copy. What would take an editor hours to produce is ready in under a minute.
Template categories
AIMS templates are organised into four major categories, each built around a specific job:
| Category | What it is | Platform fit |
|---|---|---|
| UGC-Style | Casual, handheld-feel videos that mimic creator content. Fast cuts, authentic voiceover. | TikTok, Instagram Reels, Facebook |
| Product Showcase | Polished, cinematic product hero videos with smooth motion and music. | YouTube, Instagram, website hero |
| Brand Story | Slightly longer format with narration, brand values, and mission messaging. | YouTube pre-roll, LinkedIn, brand awareness campaigns |
| Seasonal / Campaign | Time-specific templates for retail moments (Christmas, BFCM, Valentine's, Summer). | All platforms during campaign windows |
Browsing and previewing templates
In the Generation Studio, select "Video Ad" mode and click "Browse Templates." You can filter by category, aspect ratio (9:16 vertical, 1:1 square, 16:9 landscape), and platform. Hover over any template to see a 5-second loop preview.
Before selecting a template, choose which product you're creating the video for. AIMS will show you the template with your actual product composited in, rather than a placeholder, so you can judge fit before committing.
Customising a template
After selecting a template, you enter the customisation view with four panels:
Product: Swap the product, adjust its position in the frame, or add a second product angle for variety.
Copy: Edit the headline, body text, and call-to-action. AIMS auto-suggests copy based on your product name and brand voice — you can accept or overwrite it.
Music: Choose from a library of licensed tracks sorted by energy level and mood. Or mute music if you're using voiceover only.
Brand: Toggle brand kit on/off. When on, your brand colours and logo are applied to text overlays, end cards, and lower thirds automatically.
Match the template energy to the platform
TikTok rewards fast-paced, pattern-interrupting content. A polished, 30-second product showcase that would perform well on YouTube will often scroll right past on TikTok. Use UGC-Style templates for TikTok and Instagram Reels. Use Product Showcase and Brand Story templates for YouTube and Pinterest.
UGC-style vs polished: which converts better
UGC-style ads consistently outperform polished brand ads on performance metrics in most paid social contexts. The research is clear: 92% of consumers trust creator-style content more than traditional advertising, and UGC campaigns produce 4× higher click-through rates on average with 50% lower cost-per-acquisition.
That said, polished brand videos serve a different purpose. They build brand equity and work better at the top of the funnel where you're introducing the brand, not driving an immediate click. The best strategy uses both: UGC templates for retargeting and performance campaigns, polished templates for awareness and brand-building.
Templates vs AI Video Builder
Templates give you a finished structure in seconds. The AI Video Builder gives you more creative control — you're defining the hook, the pacing, the voiceover script, and the visual sequence from scratch. Use templates when you need volume quickly or when a pre-built format already fits your brief. Use the Video Builder when you want to create something specific — a particular hook style, a custom script, or a video that follows your brand's unique format.
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