AIMS is designed to get you from zero to publish-ready content faster than any other platform. This guide walks through the four steps every new user takes — from account creation to downloading your first AI-generated product photo or video ad.
Head to useaims.com and click "Get Started." You can sign up with Google or with your email address. Once authenticated, you'll land on the main dashboard. No credit card is required to explore the platform — a limited free tier lets you generate a handful of assets before committing to a paid plan.
Click "Add Product" in the Product Library. Drag in a photo of your product — a phone photo is perfectly fine at this stage. AIMS automatically removes the background and isolates your product. You'll see a clean, transparent-background cutout within a few seconds.
The single most important thing
The quality of every output — photography, video, and ads — scales directly with the quality of this first reference image. A sharp, well-lit photo of your product on a plain background will outperform a cluttered or blurry one every time. See "Uploading Products" for the full checklist.
With your product uploaded, click "Generate." You'll see three generation modes: Product Photo, Video Ad, and Static Ad. Select Product Photo for your first run.
From here, pick a background style. "Studio White" is the fastest starting point — it produces a clean, marketplace-ready packshot instantly. If you want lifestyle imagery, browse the preset scenes (Outdoor, Kitchen, Shelf, Flat Lay, etc.) or type a custom background description in the prompt field.
Hit "Generate" and AIMS will return four variations in roughly 20–40 seconds. Each variation preserves your product exactly — the AI treats your reference image as a hard constraint, not a suggestion.
Select the best result and click "Download." You can export at 1:1, 4:5, or 16:9 aspect ratios in a single click. If none of the four variations are quite right, click "Regenerate" on the one that's closest and AIMS will produce subtle alternatives rather than starting from scratch — this keeps your product consistent while exploring the scene.
Your first video ad
Once you have a product photo you like, go back to "Generate" and select "Video Ad." AIMS turns your product image into a 15–30 second video with motion, voiceover, and music in under a minute. The same reference-image constraint applies — your product stays accurate throughout every frame.
Read "Uploading Products" for file format requirements and tips for getting a perfect source image.
Visit "Background Generation" to understand when to use studio vs lifestyle backgrounds.
Head to "Batch Processing" once you're ready to process your full product catalog.
Try the "AI Video Builder" to create a video ad from your product photo with a custom hook.
Our support team is ready to help with any questions.